When should you change your brand (or anything you're selling really)?
Identifying trends and taking action before it becomes the rule. It takes guts to change. Especially for established brands. But when should brands update? When should a business look for renewing their branding and marketing? I would say, once the market gets oversaturated with more of the same. For instance, after a long period of modernist experimentation with minimal, flat and solid colored shape, the top brands became obsessed with gradients, 3D effects and shadows on th